Health insurance has been going through dynamic changes over the past decade. Blue Cross Blue Shield of North Carolina wanted people to know they care about the people they insure. And they understand the issues and concerns that they face and they “Resolve to do more”
With the design by Adam Schmisek we develop the animation to move between scenes intended to connect with BCBS’s clients while supported with dynamic text. The animation was created to be easily adjustable for different scripts, text support and photos. Initially we created four videos, English and Spanish, 15 and 30 seconds.