Big Data

Animation
Brand
IBM
Agency
Spillt
Creative Director
Ryan Bramwell
Producer
Beth Cooper
ROLE
Animation

Data Analytics has become a huge factor in the business world. Taking huge amounts of data and distilling the key factors that decisions makers need. Marc Andrews is casually talking about data analytics and how it is about to change the way companies do business.


The design reflects the complexity and volume of data. The transition for the type support was mimicking data pixels as it transitions on. The bigger moments show the sheer amount of data being analyzed.